A few months back, I had a client pose this question: “Can you explain to me why I need a website?” She was able to get a fairly consistent stream of clients through DMs on social media, and said she wasn’t sure a website was worth the investment and effort. The truth is, I totally understand where she was coming from. She was right. A website is a big investment, not just financially but energetically. When you decide to create a website to share your work, you are investing deeply in yourself, your message, and your business. That kind of investment is powerful, and it pays off. And for the record […]

Small businesses and creative entrepreneurs have a unique opportunity to make an impact on the world. As entrepreneurs, we understand there are a lot of reasons behind starting your own business. Often, it comes down to a greater desire for personal freedom, in pursuit of what is really fulfilling. Breaking away from corporate structures is a driving force for many of us. By prioritizing our own health and creating sustainable relationships with ourselves and our lives, we not only benefit personally but also generate the ability to support others in achieving the same sense of liberation […]

Being a creative entrepreneur isn’t easy. As I’ve built my business and brand over the last few years, I’ve had a lot of ups and downs. There is a lot of unseen work that goes into creating something of your own, and many of us (myself included) have held day jobs and managed family commitments while we work towards our dreams. I’ve pushed myself into burnout more than I’d like to admit. When that happens, it’s hard to see the forest for the trees and it can make things feel impossible. Here are a few things I’ve learned about building a brand sustainably […]