The difference between a dream and a vision is how clear you are on the details. Every creative brand starts with a dream. So how does a dream become a visionary brand? The first step requires thoughtful reflection around your purpose and who you are here to serve. It’s essential to consider not only the creative aspects of your brand but also the practical elements that will make your vision resonate. Before you commit to a visual direction, voice, or strategy for your brand, ask yourself a few questions […]

Being a creative entrepreneur isn’t easy. As I’ve built my business and brand over the last few years, I’ve had a lot of ups and downs. There is a lot of unseen work that goes into creating something of your own, and many of us (myself included) have held day jobs and managed family commitments while we work towards our dreams. I’ve pushed myself into burnout more than I’d like to admit. When that happens, it’s hard to see the forest for the trees and it can make things feel impossible. Here are a few things I’ve learned about building a brand sustainably […]