The difference between a dream and a vision is how clear you are on the details. Every creative brand starts with a dream. So how does a dream become a visionary brand? The first step requires thoughtful reflection around your purpose and who you are here to serve. It’s essential to consider not only the creative aspects of your brand but also the practical elements that will make your vision resonate. Before you commit to a visual direction, voice, or strategy for your brand, ask yourself a few questions […]

Branding, Small Biz Magic

October 8, 2023

From Creative Dream to Visionary Brand

A few months back, I had a client pose this question: “Can you explain to me why I need a website?” She was able to get a fairly consistent stream of clients through DMs on social media, and said she wasn’t sure a website was worth the investment and effort. The truth is, I totally understand where she was coming from. She was right. A website is a big investment, not just financially but energetically. When you decide to create a website to share your work, you are investing deeply in yourself, your message, and your business. That kind of investment is powerful, and it pays off. And for the record […]

Web Design

October 1, 2023

Why You Really Do Need a Website

A woman with turquoise nails typing on a laptop with colorful journals nearby.

Our culture of overwork has gotten out of control. While more and more of us are opting out of the puritanical workaholic mentality, many companies are unfazed and continuing to do business as usual. Fueled by corporate advertisers and influencers glorifying productivity, success, and the constant pursuit of more, hustle culture is a mindset that encourages individuals to work longer hours, sacrifice personal life, and prioritize productivity above everything else. This soul-sucking lifestyle is clearly not sustainable. So why […]

Small Biz Magic

September 6, 2023

Reclaiming Regenerative Livelihoods

Small businesses and creative entrepreneurs have a unique opportunity to make an impact on the world. As entrepreneurs, we understand there are a lot of reasons behind starting your own business. Often, it comes down to a greater desire for personal freedom, in pursuit of what is really fulfilling. Breaking away from corporate structures is a driving force for many of us. By prioritizing our own health and creating sustainable relationships with ourselves and our lives, we not only benefit personally but also generate the ability to support others in achieving the same sense of liberation […]

Small Biz Magic

May 30, 2023

Yes, Your Business Can Change the World

Being a creative entrepreneur isn’t easy. As I’ve built my business and brand over the last few years, I’ve had a lot of ups and downs. There is a lot of unseen work that goes into creating something of your own, and many of us (myself included) have held day jobs and managed family commitments while we work towards our dreams. I’ve pushed myself into burnout more than I’d like to admit. When that happens, it’s hard to see the forest for the trees and it can make things feel impossible. Here are a few things I’ve learned about building a brand sustainably […]


May 30, 2023

How to Build Your Brand Sustainably

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